How to Optimize SEO for Cell Phone Users with the Help of Digital Marketing Companies

Overview 

SEO refers to the configuration of a website with the intent of achieving higher positions on search engines like Google when people search for specific keywords. It forms an integral part of the digital marketing undertaken by any marketing company. Mobile SEO is exact but is more specifically targeted towards cell phones users. So, why is Cell Phone SEO important? Because cell phone use is growing by leaps and bounds every day. More than 50% of all Google searches are performed via cell phones. And since mobile SEO is somewhat different from computer SEO, it is essential for web creators to optimize mobile SEO separately to be on top of Google search rankings and provide a better experience for mobile users. Digital marketing companies observed that users actually prefer a mobile-friendly experience and tend to return more frequently to such websites. And to make a website mobile-friendly, it must come up with an effective cell phone SEO strategy. An equal emphasis should be given to both Cell Phone and Computer SEO. Better customer experience for any type of user will eventually bring benefits to the business and the digital marketing agencies Sydney ensure the following types of websites:

Creating a website for Cell Phone Users 

• Dynamic Serving– Through dynamic serving the content on the website is separated for mobile and non-mobile users. But the actual content remains unchanged. The only difference is that the cell phone user is shown a different HTML from the one shown to a non-cell phone user. Dynamic serving is the better option if cell phone users are a priority. But implementing dynamic serving can be tricky. As quite often, technical errors lead mobile users directly to the computer URLs, which can make it tough for them to access and navigate the website. Therefore, creators of the site or the digital marketing company in charge must make sure to rebuild it frequently for the mobile users’ convenience. 

• Separate links for cell phone and desktop users– There will be two separate links, one for cell phone users and the other for desktop users. The website must be programmed in a way that helps it to distinguish between the two different types of users. It should then deliver them to the specific link associated with the type of user. But, this method of separating URLs is considered outdated as the system began to get corrupted by several technical issues. This system has lost significance as updated tech has been able to provide better alternatives.

• Responsive design– This form is considered most efficient as far as configuring for cell phone SEO goes. By tweaking the overall layout of the site and the content as well, creators can utilize responsive design to assign the correct URL to the user based on the type of device. For this setup, there is no requirement for separating links for cell phone and desktop users. Both users have access to the same link which leads to the same content on the website. A single link for all users makes it easier for it to be shared throughout social media and other sites. Another benefit of responsive design is that it is user-friendly. Both types of users are given the same experience of the website. Moreover, search engines like Google have more preference for responsive design and place these at higher ranks on its pages.

Useful Tips for Cell Phone SEO

Focusing on improving the cell phone user’s experience- Responsive design is a great place to start. Using this configuration helps you adjust your site to the user’s device and screen size. All aspects of your content that concern the mobile user must be optimized to fit their convenience. Professional marketing agencies list out the following pointers to be kept in mind:

• Content for Cell Phones- Mobile users must be given access to the same content as the desktop. There should be no content that is kept hidden from cell phone users. Basically, the aim is to provide cell phone users and desktop users with the same experience. Prioritizing one user does not mean the other should be neglected. 
• Loading Speed of website- The loading speed is a factor taken into account when Google places your website on its pages. And Google organizes websites for mobile users in the same way as it does for desktop users. Speed has always been a factor. But now since mobile users have come into the equation, Google has made website speed a priority for them as well. 

• Search via Voice Recording- Mobile devices facilitate users with mic search. With the growing number of mobile users, mic searches are also increasing. Hence, your website must be equipped with this option. Mic search is growing exponentially but not many websites have incorporated it as of yet. Placing the mic search option on your site might give you the upper hand over your competitors. 

• Get rid of interference- On a small screen, pop-up ads and other unwanted visuals can prove to be disturbing for cell phone users. The user might change his mind about using your website. Even Google disregards pages with interruptive ads on them and places them lower in search rankings. Therefore, it is important to clean off all those bits of your website that do not contribute positively to it. 

Difference between standard SEO and Cell Phone SEO 

Any expert marketing company will tell you that there are certain common attributes in standard SEO and Cell Phone SEO. For example, URL, loading speeds, user feedback, etc are all considered important and are factors to be improved upon. But there are several differences as well. Search via Mic is one such aspect that separates the two. Mic search is a growing trend as the number of mobile phone users is skyrocketing. It can be a handy tool to implement into your cell phone SEO planning. Another difference is location. Cell phone users enable location on their devices to perform searches with the tag ‘near me. It helps them find what they are looking for in areas close to them. These types of searches are being used more and more every day. This could prove advantageous for companies trying to optimize cell phone SEO and create awareness about their brand among customers