We are living in the age of technology. Science and technology are influencing & even dictating several aspects of our lives, from healthcare & education to economy & administration.For example, technology is probably the only reason why humanity & human society did not suffer more grievous losses in the ongoing Covid-19 pandemic.
In this article, we focus upon the exceptional benefits that technology brings to the fore in the world of marketing. Varied technological applications have pushed the boundaries of marketing, so much so that digital marketing has become an independent & prosperous channel all by itself. Marketing technology has disrupted conventions and driven progress, forcing businesses, marketers, and consumers to adapt & change. Today, it can be said that marketing has become a tech-powered discipline. Numerous technology solutions have cropped up in recent times that enable businesses to market better using the power of digitization & ICT. Global e-retail giants, online marketing assignment help services, or local food joints- digital tools are a boon for all kinds of businesses & marketing endeavors.
From simple yet effective e-mail marketing to automated marketing analytics, tech help organizations gain a competitive edge, enhance operations, connect better with consumers and get better results. Let’s take a deep dive into the different ways through which tech is transforming marketing.
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How Are Digital Tools Helping Marketers Prosper?
Whether B2B or B2C, digital marketing tools have now become staples for businesses all over. Digital tools allow marketing professionals to attain different objectives, from analyzing customer browsing & buying behavior to publishing quality content and much more.
Let’s start by looking at the most common &effective digital marketing tool, e-mail.
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E-mail As the Ultimate Messaging Service
E-mail marketing remains the old horse of digital marketing. According to HubSpot.com, e-mail marketing boasts of an incredible 3800% ROI.There are more than 3.9 billion daily e-mail users, and the number is expected to rise further. Additionally, 80% of B2C marketers state that e-mail remains one of their primary avenues of successful lead nurturing & customer retention.
The never-waning popularity of e-mail marketing has given rise to dedicated e-mail marketing applications & platforms. MailChimp, AnyLeads, ReplyUp, SendinBlue, GMass are some of the most popular e-mail marketing platforms that offer specialized services like:
- automated mail content generation,
- scheduling,
- personalization,
- segmentation,
- automatic replies; and much more
Different kinds of pricing and pay packages are available for businesses of all scales & sizes.
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Social Media Market Tools to Connect with The Masses
Social media marketing is a highly potent branch of digital marketing today. The giant user-bases of social networking platforms are fertile grounds for marketing professionals across any sector.
Ease of sharing different kinds of content such as short-form videos, images, posts, tweets, instant feedback, trend-tracking, and dedicated analytics are the other excellent benefits of these platforms. Influencer marketing and content marketing intersect heavily with SMM and together help businesses establish a solid online presence.
Facebook, Twitter, Instagram, and YouTube remain the four most popular social networking platforms worldwide. Formulating the right social media strategy tailored to the nuances of each platform is crucial for success. Quite a few digital tools are now in existence, offering services to help marketers craft effective SMM strategies.
- Hootsuite is one such platform that can elevate social marketing strategies to whole new levels. The platform offers tons of features such as:
- assistance for social media content generation,
- scheduling of posts,
- tracking & monitoring engagement metrics,
- identifying influencers,
- centralized management of multiple accounts across different platforms and much more.
- Sprout Social is another powerful social media management platform that can act as the ultimate control center for SMM professionals. The service allows businesses to organize their content calendar, monitor assets, schedule publishing, and understand social media analytics, all in one place.
Dedicated software applications such as those mentioned above allow a business to publish more meaningful content that connects better and influences faster.
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SEO Tools For Maximum Exposure
Search Engine Optimization and Search Engine Marketing are the other potent aspects of modern marketing today. SEO and SEM strategies are designed around the mechanisms of the most significant search engines on the Web (Google, to be precise) and use them to reach an ever-growing online population.
Search engines are a marvelous technology, helping users access almost anything available online. Google Search, for example, has been visited 62.19 billion times in the year 2021, and the search engine processes 3.5 billion searches each day. Moreover, 46% of product searches emanate from Google.
An array of SEO and SEM tools & suites are now available for marketers all around. Here are the most prominent examples:
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Digital analytics tools:
Help monitor, measure & analyze web traffic, such as locating the source and tracking the sequence of interactions & engagement;
Google Analytics, Adobe Analytics, Kissmetrics, etc., are famous examples.
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SEO Keyword analysis tools:
monitoring trending keywords & content in a particular domain for better SEO & content strategizing, understanding competition keyword strategy, uncovering opportunities, and analyzing trends;
Google Keyword Planner, Google Trends, BuzzSumo, SEMRush are effective resources.
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SEO ranking tools:
A category of tools that allow better monitoring & rank tracking of content & website on major search engines;
Google Rank Position Reporting, Search Metrics, Moz, AhRefs are popular digital tools that offer greater precision, breadth, and flexibility for SERP tracking.
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SEO crawling tools:
tools that help optimize the SEO performance & structure of a website or content, such as images, dead links, website or content layout, keyword density, meta-data, etc.
Google Sitemaps, Yoast: XML Site Generator, Bing Sitemap Generator, etc., are some prominent examples for mapping different features of websites & their effect on site rankings, visibility, etc.
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SEO backlink analysis tools:
crawlers that scan for all possible backlinks in a given domain. These tools help marketers identify potential backlink opportunities, conduct competitor backlink analysis, and avoid link penalties.
Google’s Sample Link Tools, Bing’s Inbound Link Tools, Link Research Tools are some effective services in this category.
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Paid Search Analysis:
these services help businesses identify paid search opportunities, uncover competitive strategies, understand relevant keywords for bidding and conceive better bid strategies.
WordStream, SEMRush, Adthena, Bidcops are some paid & free tools that diagnose& optimize existing paid search strategies and observe organic & paid search activities.
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Lead Capture Tools for More Generations & Sure-shot Conversions
As the average attention span of human beings decreases gradually, grabbing & engaging an audience becomes more & more challenging.Besides proper content optimization, lead capture tools are some handy resources that can help businesses grab visitor attention.
OptiMonk, Typeform, and MailMunch are prominent examples in this category. These applications employ personalized pop-ups, segmented but stylish intake forms, and follow-up e-mail to connect with potential leads & aid in eventual conversion.
And, those were some of the most notable examples of how digital technology is helping marketers of today streamline & perfect their efforts. The above-mentioned digital tools are just a few prominent mentions, and numerous other potent apps & suites are available online. Highly accurate, incredibly scalable, and with an array of powerful features, digital marketing tools are significant reasons behind the phenomenal influence of online marketing all over.
That’s all the space we have for today. Come back here next time for some more interesting articles & intriguing content.
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